Thank you for the great recommendations! I loved reading this edition :)

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I haven't read 12 books this year, leave alone 122. That's literally a book every 3 days. It shows in the easy flow of your writing. Have spent all my working life in advertising, which kinds of explains the diametrically different worldview. And the fact that it's not a generation gap but the Grand Canyon between us.

Your link on Rupa's Disco Jazz was in some ways like Nazia Hassan singing Aap Jaisa Koi in 1980. A fresh sound then but it's like the bellbottom going to drain pipes and back again

I write but limited to my business. The best part about being in advertising is that the worst that can happen is that a new soap does not launch. Big deal.

This is a film I saw a couple of years ago. The film is 15 minutes long and it's quite unusual in a very ordinary way. The subject of my post and the link: https://ideascape.substack.com/p/the-mystery-of-ikeas-bestselling?token=eyJ1c2VyX2lkIjozMjUyOTIxLCJwb3N0X2lkIjoyNTkwOTE4MywiXyI6IllYK3pDIiwiaWF0IjoxNjA4NDYxNDQzLCJleHAiOjE2MDg0NjUwNDMsImlzcyI6InB1Yi0xNDIyMCIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.1lbPk6I3BawD9IJNB8FGxGaEilaZfYHDT_-9T0zuIdg

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I read True Grit recently. I too had seen the 2010 film version, albeit in a cinema hall. The film and book both seem better for my reading. The book does have generous dollops of racial epithets which sort of disquivered me. I suppose it made some sense in the context.

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